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Tiger of Sweden Responsible Choice

Striving for sustainability has become a primary consideration in developing the Tiger of Sweden brand, from the choice of suppliers and materials to informing customers about how to care for their products, ensuring a prolonged lifespan.

Crafted with careful consideration, our Responsible Choice edit offers pieces with a more concious approach. Styles labelled Responsible Choice are crafted from fabric which contains a majority of preferred fibres as outlined in our preferred fibre list.

The Collection

This collection, like the artistic expression of Eugène Jansson has two halves. The first offering focused on festive attire featuring evening suits and tuxedos, dress shirts and elegant outerwear for men, ballroom dresses and sophisticated suits for women.

The second facet of the collection highlights a pre-spring message, a more casual offering, lighter colour palette and the innate feeling of a new chapter.

As ever with Tiger of Sweden we aim to challenge what is classic, take something well known and reconceptualise it. Elevated wardrobe staples are reinterpreted with a contemporary twist; combining formal and casual wear in a functional manner evoking a sense of romanticism and storytelling. Unusual styling combinations are found in luxurious tuxedos worn with jersey t-shirts, patent sneakers and sporty cross body bags which replace a traditional cumberband; further enhancing a casual offering within the menswear collection. The womenswear collection sees elegant cocktail dresses worn with trousers and heavy worker boots – mixing evening wear with a more day time approach.
Eugène Jansson

Eugène Jansson was born into a working-class family, however his parents encouraged his artistic talents, studying art in Stockholm, later being accepted into the Royal Swedish Academy of Arts in 1881.

Jansson Lived in Sodermalm, settling in no. 40 Bastugatan, on the cliffs overlooking the old town. He is best known for his early work where he painted city and sea- scapes at night, with such deep and complex tones of blue, earning him the name the ‘blue painter’. We see the duality of Jansson’s life and career as a primary fascination. He straddled both social worlds – the upper class and the lower class. His career also had two distinct periods broken up by serious illness – nighttime landscape painting and daytime male portraits.