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Our World


  • Fall Winter 2023 Collection

    Time has told me

    Introducing Fall Winter 2023 – created under the direction of Creative Director Bryan Conway.

    ‌This year marks 120 years since the founding of Tiger of Sweden. Since the brand was born in 1903, Tiger of Sweden has continued to evolve over the years, and it is this passage of time, the changing nature of the brand itself and that of Swedish society that is the collection's focus. Reflections on time and spaces that have occupied this period and the institutions that have shaped us.

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  • Spring Summer 2024 Lookbook


    ‌ ‌We return to Paris Fashion Week to present the Spring Summer 2024 Menswear and Womenswear Collection, "Söt! ", designed under the direction of Creative Director Bryan Conway.

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  • Spring Summer 2023

    Fabulous You, Beautiful Me‌

    We returned to London Fashion Week to present ‘Fabulous You, Beautiful Me‌’ – the Spring Summer 2023 Menswear and Womenswear Collection, created under the direction of Creative Director, Bryan Conway.

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  • Ben Cobb for Tiger of Sweden.

    Ben Cobb

    The unique collaboration between Ben Cobb and Tiger of Sweden strikes a balance between heritage craft and the quest for innovation - intertwining artisanship with function coupled with directional detailing.

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