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Our Heritage

Stories from our past

  • Our brand story — In short

    Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves.

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  • Heritage — Timeline

    Our heritage is one of humble beginnings, growth and unforeseen obstacles. It's about kneeling — when faced with the likelihood of extinction — and of rising from the ashes to reinvent an entire industry. Explore an old company with a rich history.

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