Spring Summer 2024

We returned to Paris Fashion Week to present the Spring Summer 2024 Menswear and Womenswear Collection, "Söt! ", designed under the direction of Creative Director Bryan Conway.

 The Spring Summer Collection is named "Söt!", the naive, Swedish catch-all word for anything sweet or cute. This essence of "sweetness" and summer love informs the collection narrative, a romantic and nostalgic tale of summer, blossoming relationships, and the myriad of emotions intertwined with such experiences, the natural process of falling in love!

Women in Tiger of Sweden Coat
Man in grey Tiger of Sweden knit and tee
Man in Tiger of Sweden denim jeans
Women in Tiger of Sweden sheer shirt and back trousers