Suede Care Guide

The Tiger of Sweden suede collection embodies Scandinavian craftsmanship, understated luxury, and timeless design. Crafted from premium suede, each piece is selected for its exceptionally soft texture, rich depth of colour, and refined appearance, creating garments and accessories intended to develop character with wear and care.

Suede is a natural material with a delicate, velvety surface that requires thoughtful care. Regular maintenance and proper storage can help maintain its distinctive texture, colour and character.

With selected products crafted from premium suede sourced from Leather Working Group–certified tanneries, each item may feature subtle variations in texture and shading. These natural characteristics reflect the individuality of the material and make every piece unique.

Follow this guide to preserve the appearance and softness of suede over time.

Knitwear care guide

Cleaning & Surface Care

Suede should be cleaned gently and regularly to maintain its soft, velvety finish.

Use a suede brush to remove surface dust and restore the natural nap, brushing gently in one direction.

For light marks or scuffs, use a suede eraser or cleaning block specifically designed for suede.

Avoid using water, soap, household cleaners, or products intended for smooth leather, as these may stain or permanently alter the texture.

Always test any suede care product on a discreet area before treating the entire item.


Restoring the Nap

Regular brushing helps maintain suede's characteristic texture and appearance.

If the nap becomes flattened through wear, gently brush the surface with a suede brush to lift the fibres.

For stubborn flattened areas, light steam from a distance may help relax the fibres before brushing. Avoid saturating the material with moisture.

Handle suede gently to preserve its natural softness and prevent unnecessary abrasion.


Storage & Shape Maintenance

Store suede items in a cool, dry environment away from direct sunlight, which may cause fading over time.

When not in use, keep accessories in a dust bag or breathable fabric cover.

To maintain the shape of bags, lightly fill them with parchment paper or bubble wrap. Leather clothing should be hung on wide, padded hangers to preserve its silhouette.

Avoid storing suede under pressure or in tightly packed spaces, as this may flatten the nap.


Moisture Protection

Suede is particularly sensitive to water and excessive moisture.

Before first use, consider applying a suede protector spray specifically formulated for suede, which may help protect against light moisture and marks. Always test first on a discreet area.

If your suede item becomes wet:

  • Gently blot away excess moisture with a clean, absorbent cloth.
  • Allow it to air-dry naturally away from direct heat or sunlight.
  • Once fully dry, gently brush the surface to restore the nap.

Avoid using hair dryers, radiators, or other heat sources, as these can dry out the material and alter its texture.

By following these care steps, you can help maintain the appearance, comfort and character of your suede garments over time.