Ben Cobb for Tiger of Sweden‌

An exclusive collaboration with MATCHESFASHION. Cobb has been a friend of Tiger of Sweden for many years, having long admired their elegant menswear. Combining Tiger’s rich heritage as Sweden’s oldest tailoring brand and Creative Director Bryan Conway’s modern expertise, this collaboration is built on a mutual admiration and a shared love for beautifully cut clothes. The result is a personal collection featuring contemporary separates and essential pieces

“This collection is very close to my heart. It’s a luxurious, decadent wardrobe designed with all my style icons in mind. It’s made for late nights and special occasions but there are plenty of daytime options too. I think introducing elements of eveningwear during daylight hours is so glamorous.”

– Ben Cobb

“Glamour with sophistication. Luxury with a dangerous edge. The homme fatales that are at the centre of this collection set a decadent tone and one that Ben himself thoroughly lives. Special pieces made for the occasion, dressed up, dressed down, this collection plays with the codes we know in menswear but like all good homme fatales, it is not shy in breaking them.”

– Bryan Conway

Photographed by Eddie Whelan in London