For Tiger of Sweden Women Spring/Summer 2019 we explore the power of dreams and hazy visions of the perfect summer day. Embracing imagination’s ability to blend memory and fantasy, we take inspiration from summers past and the yearning for ease and comfort of warm days when the sun never sets.
It’s an eclectic collection, full of unexpected combinations. The idea of what something can be, rather than what it actually is, has taken us in new creative directions. The extraordinary decor of the 18th century kitchen in Tureholm Castle south of Stockholm has played an essential role in that sense. Decorated with fantastical, imagined Far Eastern motifs, it inspired us to play with traditional Chinese details but in the context of classic pieces like a men’s shirt. It’s a vibrant fantasy, a mirage of a China that lives in our imagination.
There is a strong sense of the Tiger of Sweden woman throughout this collection. In our offering you find a sharply pressed, contemporary suit in active, cooling wool, a sculptural cotton twill peacoat, and beautifully tailored linen skirts and trousers. A modern power look, softened by a floral touch.