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Tiger of Sweden

Our Spring Summer 2021 is a collection that breaks tradition with new ideas and ways of seeing with each piece ready to be discovered and taken on its own unique journey. For Spring Summer 2021, the starting point is the idea of the Grand Tour, a journey undertaken in the seventeenth century to gain knowledge in both the classical arts and other cultures. Taking the brand through their own renaissance is new Design Director Bryan Conway who with the Tiger of Sweden Spring Summer 2021 collection is rediscovering and recontextualising the heritage brand.

This season we’re championing wardrobe staples with a focus on the perfect pair of jeans and contemporary white shirt. A classic combination, these timeless separates will enable you to easily transition between work and leisure, formal and informal and everything in between.



“ The white shirt should be a cornerstone of a brand with a history in craft and cutting like Tiger of Sweden. An essential, both in the beautiful simplicity of its design but also within everyone’s wardrobe. The strength is in the craft and the versatility of how and when it can be worn – it is neither formal nor casual but always relevant.

A pair of blue wash jeans is another staple that is both essential and timeless, can be dressed up or dressed down and will always feel modern. Wearing these blue jeans with this white shirt is easy and that is the real value here. It is easy, and obvious and it is exactly this that makes it cool.”

 - Bryan Conway, Design Director Tiger of Sweden