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Our Heritage

Stories from our present

  • A New Era

    “Today we're stepping into A New Era. Read the story behind our new visual identity, our campaigns and collections...”

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  • Fall / Winter 2018 — Menswear

    “This past year I’ve spent more time back home in Sweden than since I was a teenager. Growing up in a small town my only escape was art and music. Lately I’ve been rediscovering my teenage first loves, especially movies. With my first collection...”

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  • Fall / Winter 2018 — Womenswear

    “Last year, one of the first things I did when coming on board as Creative Director was to raid the archives. Tiger of Sweden has been around since 1903. All the secrets of tailoring are in those old images, garments and sketches. But in the early years it’s all men...”

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  • Filmhuset – Paving the way for Swedish Arts

    Filmhuset has been one of the most important sources of inspiration for our Fall/Winter collection. "... the building is incredibly beautiful and the house is a product of great visions, political will and a belief in creativity and culture as a driving force to change.’’ – Christoffer Lundman, Creative Director

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  • Our 1903 Journal

    Our 1903 Journal is about curiosity; picturing the enduring presence, places and works of three Swedish giants; who all within their fields of work have shaped the Swedish society into what it is today. Discover the 1903 Journal.

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