Meet Dominic Hofer
Dominic Hofer is born in Zürich, lives in Berlin and has the whole of Europe as his office. Dominic works as the House Relationship Director Europe at Soho House & Co – one of the world's most inspiring hotel groups. Apart from being extremely nice and good looking Dominic, knows all about how to travel in style, dress for different occasions and make a good impression. We caught him at Soho House Berlin and got his best advice .
Tell us about your personal style?
My personal style is a pure reflection of myself. It is a fine mixture between business and pleasure. Being a lot on the way, I always have to think very versatile of my outfit, something that can easily be dressed down or up, according to the occasion. It is not easy, but years of experience and time have helped me craft out a style that puts me in the right spotlight. I draw inspiration through many different channels; having the honour of being able to attend a variety of events just as movie premiers, art exhibitions and fashion shows I am always surrounded by the latest trends, which I then adapt to my preferences and needs.
Does your business outfit differ from how you dress for pleasure?
In a way, it most certainly does. Business will always be business, something that makes you look professional and strict in style while remaining approachable and charming as ever. A pleasure attire sometimes means just lounging around your apartment in a relaxed jogging pants and some old hoodie. Nevertheless, when I am out and about privately, I still put quite some work into looking effortlessly chic and always on-point with the latest fashion movements.
Do you have an item that you use to highlight your personality?
There are approximately three items that I use daily to highlight my personality. From jewellery, those would be my newly acquired Hermes bracelet, which I got as a gift and a golden necklace with my birth date, which was given to me by my grandparents years ago. The last item is a perfume. Partially this it the most important thing for me and I never leave the house without it.
What’s on your “to buy” list for this spring/summer?
For the upcoming season on my “to buy” list are; a new black gym bag (preferably made of leather), a classic trench coat, a fedora hat and a new suitcase in hand luggage size, which I could use a lot for my trips.
Can you give us your three smartest packing tips?
1. Always take with you some basics. You can never go wrong with some basics in your suitcase – that being either T-shirts, shirts or a sweater. Depending on the occasion you can either dress it up with a suit or down with some jeans.
2. Get some printed shirts. The same rules applies as with basics, where you can either combine with some trousers and a tie into a business outfit or keep it light and casual with chinos or jeans.
3. Never forget a blazer. I for example never travel without my blue Nedvin blazer. It is a truly classic, timeless piece, which I can combine so easily.
You have travelled almost everywhere, what are your favourite destinations?
I love my hometown Zurich. It is one of the most beautiful cities I have ever seen. Right size with a great gastronomic and club scene. I highly recommend The “Sternen Grill” for the best famous Swiss Kalbsbratwurst with Roesti! Sao Paolo is my hotspot for an escape full of cultural and seductive highlights, I am in love with the Brazilian hospitality. The vibe is very similar to Berlin, but the tropical weather makes all the difference. Another all-time favourite is Los Angeles, I love to hang out at Cecconi’s and get the full dose of Hollywood glam.
