Pressmeddelande
Double up for Tiger of Sweden jeans
Since its inception in 2000, Tiger Jeans has grown into one of the largest jeans brands
in Sweden. Five years ago the company sold 100,000 pairs of jeans a year; today the
figure is 350,000 pairs. Success that means the brand can now invest in its own stores.
“We are extremely proud that Tiger Jeans has delivered such a strong performance
in recent years. We’ve grown into one of the leading Swedish jeans brands – despite
the fact that our origins lie in the tailored-look segment – which we think is a major
achievement,” said David Thunmarker, CEO of Tiger of Sweden.
The pop-up shops in Stockholm, one on Biblioteksgatan and one in Gallerian, will open
for around three months. Both will mirror the dark, evocative look and feel of the brand,
offering Tiger Jeans collection in its entirety to customers.
“We’ve really just been holding out for the perfect premises in Stockholm and now
we’ve found them. With such a strong brand performance in recent years, it feels great
to be showcasing the entire concept in our own stores here in our hometown too,” said
Fredrik Folkesson, Product Manager at Tiger of Sweden Jeans.
Tiger Jeans was established to be a contender in the jeans world with an urban rock
look, combined with high level of fashion and quality – something the brand has been
successful in accomplishing. Today, the brand is one of the fastest growing in its genre,
and is both strong in itself, while strengthening the overall Tiger of Sweden brand, for
which overall sales increased by 20% last year.
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About Tiger of Sweden:Founded in Uddevalla in 1903 as a men’s tailoring brand, Tiger of Sweden has grown over the
past century to operate across three continents. Always focusing on their brand philosophy, ‘A
Different Cut’, Tiger has grown to now offer complete men’s and women’s RTW lines, shoes,
accessories, underwear and a dedicated Jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to
traditional tailoring.
Since 1993, Tiger of Sweden has gone from an €1.5 million turnover to €126 million for the 2014–2015 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Group A/S since 2003. |