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On Tuesday 29th November we celebrated our 115th years anniversary with a big black-tie ball in grand style at Villa Pauli in Stockholm. Invited to host the evening together with us was our friend, the most glamourous creature on earth: A Man To Pet. The entertainment during the night came from the Norwegian singer Nils Bech accompanied by the Oslo Strings, Swedish recording artist Mr. Tophat ft. up and coming singer/songwriter Amanda and British DJ collective AHMD consisting of high-profile artists George Henry Longly, Eddie Peake and Prem Sahib.

Guests included prominent Swedish actors, musicians, artists and fashion profiles such as Fares Fares, Vera Vitali, Elin Kling, Karin Mamma Andersson, Jockum Nordström,
Sofi Fahrman, Jacob Mühlrad, Adam Pålsson, Pelle Almquist, Martin Hansson, Maria Andersson Lundell, Daniel Lindström, Magnus Carlson, Alexej Manvelov, Hedda Stiernstedt, Moa Gammel, Oscar Bonde, Elisabeth Toll, Jonna Berg – and specially invited international guests such as: Oliver Cheshire, Luke Jefferson Day, Teo van den Broeke, Gert Jonkers, Fredrik Andersen, Rikke Christensen and Marc Weinreuter.

Established 1903, in Uddevalla on the Swedish west coast, we are now set for a New Era to revamp and refine all aspects of our brand, led by our Creative Director Christoffer Lundman and our CEO Hans-Christian Meyer.