For High Summer, the Tiger Jeans collection owes a debt to the
Rackstad set of artists who lived and worked together in
western Sweden, united by a romantic yearning for nature and
the simple rural life. The group’s landscapes are highly
decorative, emphasising the surface, rather like traditional
Japanese painting. For the collection, that inspiration
translates into two prints – a dreamy ocean that stretches
across a men’s Hawaiian shirt and shorts, and stars pasted
across denim in both men’s and womenswear. In keeping with
the ocean theme, the colour palette runs from blues to
softly washed out greys, with a focus on vintage-look washes
in denim.
The accessories all have a touch of the Great Outdoors.
The men’s Biune Boot is inspired by the traditional hiking
boot – slimmed down, with a few key tweaks for the city.
Tiger Jeans continues to strive to make a positive difference to
the environment and sustainability, using more organic fibres
than ever, as well as innovative dyes that save energy and
reduce the use of chemicals and water in the process.
Tiger of Sweden / Jeans
Built on the idea that garments should function for both leisure and work, the Tiger of Sweden/Jeans line make premium jeans at an affordable price point using superior quality denim that wears in beautifully. The line has an optimistic youthful edge, giving the wearer the freedom to mix things up.
