Ben Cobb has been a friend of Tiger of Sweden for many years, having long admired their elegant menswear. Combining Tiger's rich heritage as Sweden's oldest tailoring brand and Creative Director Bryan Conway's modern expertise, this collaboration is built on mutual admiration and shared love for beautifully cut clothes. The result is a personal collection featuring contemporary separates and essential pieces. The collection consists of eight pieces: a single-breasted peak-lapel and wide-legged suit; a single-breasted notch lapel and flare suit; four striped and block colour shirts; cropped v-neck patterned knitwear; a belted wool overcoat and dress coat.
A Sustainable Journey.
With responsibility and sustainable practices at the forefront of Tiger of Sweden's design journey, the collection is made from recycling leftover materials sourced primarily from British and Italian manufacturers. As a result, the number of each piece produced is dictated by how much material is available, creating limited-edition styles.
This collection is all about timeless elegance. It's not just about occasionwear; it's everyday style. It can be a fine cotton shirt with an amazing pair of suit trousers or black trousers with a great Jacquard knit. It doesn't have to be a big statement piece. The purpose was not to make wedding suits but to make styles you can mix and match, be playful yet elegant, and tie in seamlessly with any look.
Tiger of Sweden's Legacy.
With knowledge accrued over 100 years in the art of tailoring, Tiger of Sweden takes pride in designing collections with an emphasis on cut and craft. This knowledge is woven into each style within the collection. Preserving craftsmanship is at the core of the brand's identity whilst creating unexpected and unique designs reimagined in a contemporary context - modernising classic archival styles with refined tailoring influenced by Ben's personal style. These refined pieces will connect with our customers looking to add classic styles to their wardrobes.