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Our World

Stories from our present

  • Fall/Winter 2019 - Menswear

    Swedish Grace; Artistic movement, encompassing architecture, design and craft that emerged in the 1920’s. Also known as Nordic Classism. A short but intensely creative period that coincided with Sweden’s transition into a modern, industrialized nation. The style was a clear break from the national romantic and jugend styles that predated it. Taking inspiration from classical antiquity, with clean lines, restrained proportions and spare, considered surface decoration, the style can be seen as a bridge to the radically modern style of functionalism.

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  • Fall/Winter 2019 - Womenswear

    Swedish Grace; Artistic movement, encompassing architecture, design and craft that emerged in the 1920’s. Also known as Nordic Classism. A short but intensely creative period that coincided with Sweden’s transition into a modern, industrialized nation. The style was a clear break from the national romantic and jugend styles that predated it. Taking inspiration from classical antiquity, with clean lines, restrained proportions and spare, considered surface decoration, the style can be seen as a bridge to the radically modern style of functionalism.

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  • High Summer 2019 - Menswear

    "In Sweden we live so much outdoors. Moving back to Stockholm after 15 years in London made me realise how much I’d missed the closeness nature. I find myself more and more escaping the city, spending weekends at a cabin owned by some friends. What we wanted for Pre-Fall was to bring the outdoors into men’s urban wardrobes – that sense of comfort and practicality."

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