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Our Heritage

Stories from our present

  • Fårö – A barren, windswept isle and scenery of constant inspiration.

    The second chapter of our 1903 journal is capturing the island Fårö; one of the places closest associated with iconic Swedish filmmaker Ingmar Bergman.

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  • The 1903 Suit

    As an homage to our heritage that stretches over 115-years, we have created a reinterpretation of one of our original suit models, introduced more than half a century ago. The new 1903 suit is slightly wider than the slim fit cut which for long has defined our brand. It´s carefully tuned to fit into the contemporary world, leaving the silhouette slender and modern.

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  • Giants - A photo exhibition

    On Thursday 27th of September, we opened the photo exhibition Giants on 56 Ossington Avenue in Toronto, Canada. The exhibition is based on images from the 1st edition of our 1903 journal.

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  • Introducing our new store concept

    “The idea of public space, of being in a gallery, combined with the idea of a classic tailoring shop were early inspirations. I want our visitors to feel a sense of openness and calm when they enter.”

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  • A New Era

    “Today we're stepping into A New Era. Read the story behind our new visual identity, our campaigns and collections...”

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  • Fall / Winter 2018 — Menswear

    “This past year I’ve spent more time back home in Sweden than since I was a teenager. Growing up in a small town my only escape was art and music. Lately I’ve been rediscovering my teenage first loves, especially movies. With my first collection...”

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  • Fall / Winter 2018 — Womenswear

    “Last year, one of the first things I did when coming on board as Creative Director was to raid the archives. Tiger of Sweden has been around since 1903. All the secrets of tailoring are in those old images, garments and sketches. But in the early years it’s all men...”

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  • Filmhuset – Paving the way for Swedish Arts

    Filmhuset has been one of the most important sources of inspiration for our Fall/Winter collection. "... the building is incredibly beautiful and the house is a product of great visions, political will and a belief in creativity and culture as a driving force to change.’’ – Christoffer Lundman, Creative Director

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  • Our 1903 Journal

    Our 1903 Journal is about curiosity; picturing the enduring presence, places and works of three Swedish giants; who all within their fields of work have shaped the Swedish society into what it is today. Discover the 1903 Journal.

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