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Pressemitteilung

06 April 2016

Tiger of Sweden opens first dedicated menswear store in Berlin

As part of the continued international expansion strategy, Tiger of Sweden will open its first flagship store dedicated entirely to menswear in Berlin-Mitte.
Tigerofsweden.com

Over the past four seasons, Tiger of Sweden have attracted a plethora of positive reviews both from the industry and consumers alike. The contemporary menswear offering shown each season at the leading global menswear fashion event, London Collections: Men, have received record sales and thus has lead to the brand expanding their German offering. Currently their prime growth market.

The collection on offer, spread over the spacious 120 m² of retail and located at Neue Schönhauser Strasse 9, is perfectly suited to the modern, urban man. In addition to the current Spring/Summer 2016 men’s catwalk collection there will be a focus on contemporary formalwear, which has been the brand’s staple since its inception. On top of this, the rapidly expanding brand’s denim diffusion line, Tiger of Sweden/Jeans will be on offer. The styles not only exude modern Scandinavian design and high quality, but also combine the two with an urban attitude.

The new store was designed in accordance with four conceptual themes, reflecting Tiger of Sweden’s fundamental values: individuality, Scandinavian tailoring, highquality fashion and urban life. The result is an architecturally clean-cut store with a minimal layout and custom-made furniture.

The updated design concept by Swedish architectural firm Boys Don’t Cry impresses with grey marble, brushed aluminium and high-quality wool carpets. Sophisticated materials and textures reflect Tiger of Sweden’s ambition to provide ‘A Different Cut’, which is also expressed in the architecture.