www.thenightstories.com/

The collection takes off where our concept of reality ends. We enter a landscape of dreams, built from our subconscious mind. Historically, this artistic direction has been dubbed surrealism.

It formed during the 1920’s as a reaction against the established and conform ideas of the time. Instead, surrealism built on ideas of how to release the mind from the body.The journey into the surreal coloured landscape is fulfilled by a link to Tiger of Sweden’s core rock’n’roll values. This time, the collection is exploring the more glamorous part of the rock world, with its twisted, yet chic concept of the rock ideal. The surreal and the glamorous meet in the optimistic colour scale, dominated by blue and red.

A sharp and self-conscious silhouette marks the men’s label with outerwear in classic shapes. Like the single- or double-breasted overcoat, the Harrington and the bomber jacket. The suits are sharp, short and come in two- and four-button models. The one-button blazer offers a longer and more elegant look. Trousers come in cigarette or pegged styles. Knitwear has new technical yarns and lots of colours.

The women’s label collection has a sensual femininity, with a slim-fit and plenty of attitude. The collection features key garments like the draped trench coat, short-fitted blazers and frill dresses. Preferably completed with skirts and tops, heavy knitted sweaters, and simple tank tops. Trousers come with slim legs.

TIGER OF SWEDEN JEANS SPRING/SUMMER 2010

Tiger of Sweden Jeans collection is a clash between laidback 1980’s American west coast and a conscious 1990’s style. It’s a play with preppy style in two directions, that ends up in an updated interpretation of Americana – a modern blue denim concept that owes its heritage to American style ideals and an easygoing coordination of garments.

The Men´s jeans collection has a contemporary approach to the 1980’s laidback American west coast look and the 90’s grungy thrift store look, with loose fitted trousers and shirts together with an abundance of easily worn garments.

The Women ’s Jeans collection has a relaxed 1980’s and 1990’s high school feeling – a Tomboy look with menswear shirts mixed with frilly dresses and girly tops. Dresses, blouses and loose fitted jeans make up the staples, and the denim waistcoat sees a comeback. Jackets and sweaters are cropped. The full-length skirt is important and so is the frilly suede jacket. The all over printed paisley jeans is a key item.

View the collection on flickr.

For more info about Mando diao and the tour log on to www.mandodiao.com

Be sure to book tickets if they are heading your way:

Thursday, Oct 15

Porsche Arena

Stuttgart, Germany

Friday, Oct 16

Arena

Nuremberg, Germany

Saturday, Oct 17

Olympiahalle

Munich, Germany

Monday, Oct 19

Jahrhunderthalle

Frankfurt, Germany

Tuesday, Oct 20

Westfalenhalle 1

Dortmund, Germany

Wednesday, Oct 21

AWD Hall

Hannover, Germany

Friday, Oct 23

Arena Treptow

Berlin, Germany

Saturday, Oct 24

Arena

Leipzig, Germany

Monday, Oct 26

ColorLine Arena

Hamburg, Germany

Tuesday, Oct 27

Philipshalle

Dusseldorf, Germany

Thursday, Oct 29

Eishalle

Winterthur, CH

Thursday, Nov 19

Tivoli

Utrecht, Netherlands

Friday, Nov 20

Effenaar

Eindhoven, Netherlands

Saturday, Nov 21

VK

Brussels, Belgium

Sunday, Nov 22

Rockhal

Luxembourg, Luxembourg

Monday, Nov 23

Paradiso

Amsterdam, Netherlands

Wednesday, Nov 25

Stadthalle

Vienna, Austria

Thursday, Nov 26

Boogaloo Club

Zagreb, Croatia

Friday, Nov 27

New Age Club

Treviso, Italy

Saturday, Nov 28

Estragon

Bologna, Italy

Monday, Nov 30

Le Ninkasi Kao

Lyon, France

Tuesday, Dec 1

Razzmatazz

Barcelona, Spain

Wednesday, Dec 2

Riviera

Madrid, Spain

Friday, Dec 4

Le Bikini

Toulouse, France

Saturday, Dec 5

Le Bataclan
Paris, France

We have now posted our Spring Summer 2010 collections on Flickr. Click here to have a look.

At Tiger you get to work in an international environment, with tailored garments with a focus on details. Since quality is essential at Tiger you get to work with some of the best suppliers in the world. We look for someone who is passionate about Tiger as a brand, and who easily can relate to the brand and our design philosophy. We are looking for someone who has worked couple of years as women’s wear designer and has a degree within design. The job is a fulltime temporary position (due to parental leave) under one year, starting this October at our office in central Stockholm.

Send your application to lars.hamrin@tigerogsweden.se

Last day of applying is 24^th of August. Mark your application with “Designer, Dam”.

Indie rock icon Ken Stringfellow is coming to Stockholm with his new band The DiSCiPLiNES.

Listen here: http://www.myspace.com/disciplines

Supporting act is the Stockholm band The Flare-Up!, who just released their new album Whip ‘em Hard, Whip ‘em Good.

Listen here: http://www.myspace.com/theflareup

Tickets are 150 SEK - presale here

We’ve just opened up a temporary shop at CLEOFE Concept Store in Cremona  with our Italian friends Giovanni, Fabio and Veronica. The city of Cremona dates back to the roman time and was also the home of the violin manufacturer Stradivarius. Swedish footballer Anders Limpar played for the city’s team Cremonese during 89-90, before joining Arsenal.  The shop will be opened from the 4th of April until the 2nd of May. If you happen to be in Cremona, make sure to stop by.

More news on the store front. We’ve just opened our first store in Canada. In fact, it’s our first store ever outside of Europe. Jonas and Emma from the office in Stockholm went over to help Laurence our Canadian friends with the opening. The store opened on March 17th on 1130 de Maisonveune ouest in Montreal, and carries all of Tiger of Sweden’s lines. If you happen to be in Montreal make sure to stop by.

Today we got a visit from the pleasant Pier Luigi Loro Piana, the owner of Loro Piana. Pier Luigi is the sixth generation who runs the family company. Loro Piana is the world’s largest supplier of cashmere and delivers the finest fabrics to worlds largest fashion houses.

Pier Luigi is in Stockholm to talk about the Wave, which I’ve written about earlier. If you missed it, the Wave is a true innovation. It’s a fabric made by a mix between thin cashmere and silk. Together with a new twinning technique, it makes a fabric just as light as smooth. For example you can fold it several times and put in a bag, and take it out without a crease.

 The Wave jacket can be found in Tiger of Sweden stores now.

We’ve just opened our first Concept Store in Århus, Denmark. The store is the first Concept Store exclusive for men, which carry both the Black Label and Silver Label, alongside with Tiger Jeans.

If you happen to be in Århus, make sure to stop by (Store Torv 16). Here are some
pics from the opening ceremony where Danish upcoming singer Karen Groth performed: