More news on the store front. We’ve just opened our first store in Canada. In fact, it’s our first store ever outside of Europe. Jonas and Emma from the office in Stockholm went over to help Laurence our Canadian friends with the opening. The store opened on March 17th on 1130 de Maisonveune ouest in Montreal, and carries all of Tiger of Sweden’s lines. If you happen to be in Montreal make sure to stop by.

The Tiger of Sweden store (the one at Jakobsbergsgatan) shut down in July in order to make way for a completely new store. The new 3-floor store just opened and I took a chat with talented store manager Therese.

Tell us a bit about the new store?

The store now consists of 3 floors, each devoted to a separate collection. The Women’s and Jeans Label each got their own floor, and now gets the focus and room they deserve. The store also has a completely new interior that better reflects the collections.

How does it feel with the new store?

It feels really exiting. I’m happy that we now have 3 floors and now can offer a complete wardrobe with everything from casual wear to tailored garments. Since every line has got its own floor they can be displayed the way they are meant to.

What’s your vision with the store?

My vision is that we can offer knowledge about tailoring and have a more personal relationship with our customers than you are normally used to. Simply that you always feel welcome and get the service and time you need.

Will you have any made-to-measure service?

We will be able to offer made-to-measure suits (adjusted length in arms and legs) for both men and women, where you are able to pick fabrics that does not exist in the ordinary collections. In the future it’s our goal to be able to offer fabrics that you only can find in this store.

Some pics from the store:

About a month ago we opened our new concept store in Düsseldorf, the first in Germany. The store is located at Breite Straße 3–5, in the heart of city. The 280 square meter store carries all of our collections. Here are some pics from the grand opening: