
We’ve just opened up a temporary shop at CLEOFE Concept Store in Cremona with our Italian friends Giovanni, Fabio and Veronica. The city of Cremona dates back to the roman time and was also the home of the violin manufacturer Stradivarius. Swedish footballer Anders Limpar played for the city’s team Cremonese during 89-90, before joining Arsenal. The shop will be opened from the 4th of April until the 2nd of May. If you happen to be in Cremona, make sure to stop by.




Today we got a visit from the pleasant Pier Luigi Loro Piana, the owner of Loro Piana. Pier Luigi is the sixth generation who runs the family company. Loro Piana is the world’s largest supplier of cashmere and delivers the finest fabrics to worlds largest fashion houses.
Pier Luigi is in Stockholm to talk about the Wave, which I’ve written about earlier. If you missed it, the Wave is a true innovation. It’s a fabric made by a mix between thin cashmere and silk. Together with a new twinning technique, it makes a fabric just as light as smooth. For example you can fold it several times and put in a bag, and take it out without a crease.
The Wave jacket can be found in Tiger of Sweden stores now.

We’ve just opened our first Concept Store in Århus, Denmark. The store is the first Concept Store exclusive for men, which carry both the Black Label and Silver Label, alongside with Tiger Jeans.
If you happen to be in Århus, make sure to stop by (Store Torv 16). Here are some
pics from the opening ceremony where Danish upcoming singer Karen Groth performed:




I’m heading to Öland for a four week summer vacation. The blog will be closed until I get back at the end of August with new updates. Have a nice summer everyone!
We are proud to announce that we’ve finally got our blog up.
”Why have a blog?” you might ask. Well, think of it as a way for us to give you a behind-the-scenes glimpse of what’s happening here at Tiger of Sweden. You’ll be able to follow how the collections are taking shape, learn about what inspires us, and see what happens backstage at fashions shows, photo shoots and much more.
You’ll also get to know the people at Tiger a little bit better, and get all the news about Tiger first. So stay tuned!