Events & Shows: Tiger of Sweden Autumn Winter 2009
The Tiger of Sweden Autumn Winter 2009 Fashion show:
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Archive for January, 2009
Inspiration & Culture: The inspiration for the Autumn-Winter 2009 collections
Today we had our Autumn-Winter 2009 fashion show. The collections take their inspiration from the highlight periods of Parisian nightlife, and more specifically the French capital’s love affair with Russian culture. The collections can best be described as a laid-back definition of luxury.
During the 20th century, there were times when Russian influences slipped into the Parisian culture and nightlife. But these days it’s almost reverse– a historic Parisian lifestyle and decadence are a part of the modern Moscow.
The people that we find in these times and places, both then and now dress more properly during the day and turn more eccentric at night.
The men’s Black label features a redefined 1970´s silhouette. Blazers are back in focus, with wide lapels and double-breasted. Trousers are slim with a slight boot cut. The collection is full of fabrics like corduroy, moleskin and cashmere.
The Silver Label on the other hand is ultra-luxurious, with synthetic fur coats together with a softer draped, slim-silhouette trouser. The designers Ronnie Mc Donald and Christian Lippich have used new-tech luxurious fabrics, mainly using colours like beige, grey blue and charcoal grey.
The Women’s Line designers Erika Ekelund and Maria Östblom have defined the collection as feminine and luxurious. The dress is an essential part of the collection, from knee to maxi length, from close-fit styles to styles with more volume. The slinky black dress’’ will turn up in a few different versions, one of them with Swarovski crystals. The suit also makes a comeback in a feminine, modern interpretation.
Product news: Tiger of Sweden Presents the Thinnest Spring Jacket
For the spring season 2009, Tiger of Sweden launches a jacket made of The Wave, a Loro Piana fabric that is lighter and thinner than any material ever used for tailoring a jacket.
For softness and durability, The Wave is made from the very thinnest merino wool, combined with silk that adds stability and improves durability. This mixture of fabrics, and a completely new technology for twining the materials, enables extremely thin and flexible garments. The Tiger of Sweden jacket made of The Wave can for example be folded several times and put into your suitcase and come out of there without a crease.
Over the years, Tiger of Sweden has established excellent relations with the top Italian materials suppliers. This has enabled the use of the very best and most innovative materials. The time has now come to introduce The Wave from Loro Piana. Loro Piana is the world’s largest supplier of Kashmir wool. Throughout six generations, it has supplied the major fashion houses with the best fabrics.
From the very beginning in 1903, Tiger of Sweden has focused on good craftsmanship and careful selection of materials, and has always upheld its heritage and tailoring traditions. Without compromising its core values, the company made a repositioning in the early nineties, enhancing its focus on fashion by taking the suit from the bank to the street, and establishing a profile that has since been a trendsetter and a brand name closely associated with Swedish fashion.
Tailored from The Wave, the jacket is a natural step in this development, and it is in line with the Tiger of Sweden ambition to combine the classic tailoring craftsmanship with innovative solutions and materials.
The Wave jacket from Tiger of Sweden will be available in retail stores from February 2009.