After the summer break the pick of the week thread is back with the first autumn picks. I visited Malin and Amanda at the new Women’s store at PK Huset in Stockholm. The girls got to pick out their favourite outfits
at the moment.
Malin is wearing a black wool and cashmere jacket together with a black dress and black leather boots.
Amanda picked out this outfit. She’s wearing a wool sweater together with black leather pants and a pair of black leather shoes.
Malin´s outfit
Wool and cashmere jacket (penda) 4499 SEK
Black dress (kira) 1499 SEK
Shoes 1999 SEK
Amanda´s outfit
Black wool sweater (Nedaa) 1399 SEK
Black leather pants (Dawle) 3999 SEK
Shoes (noire) 3499 SEK
Italians do it better, anyway when it comes to fabrics. The worlds most renowned weavers of fabrics for suits come from the Biella district in Italy. The districted is situated right at the foot of the Italian Alps, and was ideal for weaving with its copious supply of water coming down from the mountains needed for washing fleece and powering mills.Many of the family businesses that still produce the finest fabrics, started as early as in the 19th century. Knowledge is passed on through generations, with every generation developing new techniques.
We use fabrics from renowned weaver families like Luigi Botto, Loro Piana and Cerrutti, all situated in the Biella district. All of which has archives with fabrics manufactured dating as far back as the 19 century.
An important source of inspiration for new fabrics comes from the past, namely these historical archives. We usually take a historical fabric that we then reconstruct, meaning taking a wool pattern and use it for a cotton fabric or changing the colours. Simply combining the past with the present.
Mats is somewhat of a fabric doctor at Tiger, knowing everything that’s worth knowing about fabrics. He recently came back from an inspiration trip to Biella, as we are about start working on Autumn/Winter 2009 collection. He paid a visit to the old archives in the search of inspiration. Here are some pics from his trip and how we work:
The Tiger of Sweden store (the one at Jakobsbergsgatan) shut down in July in order to make way for a completely new store. The new 3-floor store just opened and I took a chat with talented store manager Therese.
Tell us a bit about the new store?
The store now consists of 3 floors, each devoted to a separate collection. The Women’s and Jeans Label each got their own floor, and now gets the focus and room they deserve. The store also has a completely new interior that better reflects the collections.
How does it feel with the new store?
It feels really exiting. I’m happy that we now have 3 floors and now can offer a complete wardrobe with everything from casual wear to tailored garments. Since every line has got its own floor they can be displayed the way they are meant to.
What’s your vision with the store?
My vision is that we can offer knowledge about tailoring and have a more personal relationship with our customers than you are normally used to. Simply that you always feel welcome and get the service and time you need.
Will you have any made-to-measure service?
We will be able to offer made-to-measure suits (adjusted length in arms and legs) for both men and women, where you are able to pick fabrics that does not exist in the ordinary collections. In the future it’s our goal to be able to offer fabrics that you only can find in this store.
Some pics from the store:
