Inspiration & Culture: The Inspiration for the Spring Summer Collections

The intellectual rebel has been the main inspiration for the spring and summer collection 2009, from Greta Garbo in the 30´s to Bob Dylan in the 60´s and the Blitz Kids in the 80´s.

Except being intellectual and rebellious, they had one other thing in common- erasing the line between the masculine and the feminine. With Garbos broad accent and manly style, Dylan’s androgynous looks early in his career and the Blitz Kids with their exaggerated makeup.

Men’s Black Label is inspired by a young Bob Dylan, a look that could be called rich meets poor. The collection is marked by a formal simplicity with a sharp and narrow silhouette, yet in relaxed manner. Jackets and coats are given soft shoulders that exude a nonchalant feeling.   

The Men’s Siler Label gets its inspiration from the early 80´s Blitz Club in London, where London’s most creative and wild party people met on Tuesdays. The collection displays a contrast between the narrow and the oversized- an 80´s look that is both playful and intelligent.

The Women’s Label has Greta Garbo as its main source of inspiration, the Swedish actress that was as beautiful as she was mysterious. A relaxed look created with garments like soft trousers together with a sweater under an unbuttoned blazer.

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