Picture the characters from Kurosawa´s “Seven Samurais” fighting, with musical
instruments instead of swords, in a world of digital samurais and disco geishas.

That’s what the designers did while working on next season’s collection.
Inspired by things such as the Spark´s cover for their 1974 album
“Kimono My House”, the collection fuses the traditional Japan with the contemporary.

Talking with designer Sofia Jönsson, she explained that it’s a reverse Scandinavian look-
going away from the narrow fits and minimalist expressions to a more confident and
colourful jargon, where the Japanese inspiration has been extremely important.

The collection pops up in stores at the end of July.