A while ago, the design team for the women’s label went to see an exhibition by Swedish artist Mamma Karin Andersson and got caught up in a discussion about one of the paintings, “About a Girl”. The piece shows a group of women sitting around a dinner table.
 
Designers Maria Östblom and Erika Ekelund began wondering what the women were talking about, and who they were. They both thought that it had to be set in a Parisian apartment in Paris and  It developed a fantasy situation about the room and the dinner guests. After a while they felt that their associations with the painting was a natural starting point for next season’s  autumn collection.

They later added  Japan as an inspiration, with its low key and elegant expressions, and ended up with a French-Japanese fusion. The collection features key pieces such as pencil skirts, silk blouses and large knitted cardigans.

See the final result when the collection hits the stores at the end of July.