Getting inspiration from New York isn’t hard. Almost everyone you know who’s been there absolutely loves it. You could say it´s probably the only city in the world that actually lives up to how you imagine it to be.

A case in point:

For next autumn’s Silver Label collection, Ronnie McDonald (one of our menswear designers) has chosen the American sculptor Richard Serra as the main inspiration for the collection.

During the autumn, MOMA in New York exhibited Serra’s collected works dedicating the entire second floor to his enormous installations. The exhibition was quite overwhelming. (Those of you who visited the exhibition will know what I mean).

While studying, Serra worked part-time at steel mills which explains his minimalist constructions made from large rolls and sheets of metal.

Designer Ronnie told me that the collection is about playing with the silhouette by mixing proportional layering – deconstructed suits in newly developed fabrics and textures.

Some highlights from the collection are the clean-cut black suits, reworked biker jackets and featherweight jackets.

The collection will hit the stores in late July.