Inspiration & Culture: The traveller of tomorrow
In Jules Verne’s classic 1873 novel, Phileas Fogg went around the world in 80 days. Mr Fogg’s modern counterpart is Richard Branson, and his new project “Virgin Galactic” lets people experience the world from space in just two hours and 30 minutes. No – this is not a piece of modern fiction. This will start happening in 2009, and tickets are now up for sale.
Speaking with Ronnie McDonald (the designer for the Black Label) about next autumn’s collection, he imagined the traveller of tomorrow as a muse for the collection, taking inspiration from both backpackers as well as the first-class traveller.
He told me that nowadays, when fantasies like sub-orbital tourism come true, it’s inspiring to work with a fashion label with 100 years of history. It gives you the possibility to use tradition and put it in a modern context, which is what he loves about Tiger of Sweden.
The collection will arrive in stores alongside the Silver Label collection at the end of July.
Interested in space travel? Visit www.virgingalactic.com for further details.

