About a month ago we opened our new concept store in Düsseldorf, the first in Germany. The store is located at Breite Straße 3–5, in the heart of city. The 280 square meter store carries all of our collections. Here are some pics from the grand opening:

In Jules Verne’s classic 1873 novel, Phileas Fogg went around the world in 80 days. Mr Fogg’s modern counterpart is Richard Branson, and his new project “Virgin Galactic” lets people experience the world from space in just two hours and 30 minutes. No – this is not a piece of modern fiction. This will start happening in 2009, and tickets are now up for sale.

Speaking with Ronnie McDonald (the designer for the Black Label) about next autumn’s collection, he imagined the traveller of tomorrow as a muse for the collection, taking inspiration from both backpackers as well as the first-class traveller.

He told me that nowadays, when fantasies like sub-orbital tourism come true, it’s inspiring to work with a fashion label with 100 years of history. It gives you the possibility to use tradition and put it in a modern context, which is what he loves about Tiger of Sweden.

The collection will arrive in stores alongside the Silver Label collection at the end of July.

Interested in space travel? Visit www.virgingalactic.com for further details.

Getting inspiration from New York isn’t hard. Almost everyone you know who’s been there absolutely loves it. You could say it´s probably the only city in the world that actually lives up to how you imagine it to be.

A case in point:

For next autumn’s Silver Label collection, Ronnie McDonald (one of our menswear designers) has chosen the American sculptor Richard Serra as the main inspiration for the collection.

During the autumn, MOMA in New York exhibited Serra’s collected works dedicating the entire second floor to his enormous installations. The exhibition was quite overwhelming. (Those of you who visited the exhibition will know what I mean).

While studying, Serra worked part-time at steel mills which explains his minimalist constructions made from large rolls and sheets of metal.

Designer Ronnie told me that the collection is about playing with the silhouette by mixing proportional layering – deconstructed suits in newly developed fabrics and textures.

Some highlights from the collection are the clean-cut black suits, reworked biker jackets and featherweight jackets.

The collection will hit the stores in late July.

We are proud to announce that we’ve finally got our blog up.

”Why have a blog?” you might ask. Well, think of it as a way for us to give you a behind-the-scenes glimpse of what’s happening here at Tiger of Sweden. You’ll be able to follow how the collections are taking shape, learn about what inspires us, and see what happens backstage at fashions shows, photo shoots and much more.

You’ll also get to know the people at Tiger a little bit better, and get all the news about Tiger first. So stay tuned!