Lookbooks: SPRING/SUMMER 2010 COLLECTIONS
The collection takes off where our concept of reality ends. We enter a landscape of dreams, built from our subconscious mind. Historically, this artistic direction has been dubbed surrealism.
It formed during the 1920’s as a reaction against the established and conform ideas of the time. Instead, surrealism built on ideas of how to release the mind from the body.The journey into the surreal coloured landscape is fulfilled by a link to Tiger of Sweden’s core rock’n’roll values. This time, the collection is exploring the more glamorous part of the rock world, with its twisted, yet chic concept of the rock ideal. The surreal and the glamorous meet in the optimistic colour scale, dominated by blue and red.
A sharp and self-conscious silhouette marks the men’s label with outerwear in classic shapes. Like the single- or double-breasted overcoat, the Harrington and the bomber jacket. The suits are sharp, short and come in two- and four-button models. The one-button blazer offers a longer and more elegant look. Trousers come in cigarette or pegged styles. Knitwear has new technical yarns and lots of colours.
The women’s label collection has a sensual femininity, with a slim-fit and plenty of attitude. The collection features key garments like the draped trench coat, short-fitted blazers and frill dresses. Preferably completed with skirts and tops, heavy knitted sweaters, and simple tank tops. Trousers come with slim legs.
TIGER OF SWEDEN JEANS SPRING/SUMMER 2010
Tiger of Sweden Jeans collection is a clash between laidback 1980’s American west coast and a conscious 1990’s style. It’s a play with preppy style in two directions, that ends up in an updated interpretation of Americana – a modern blue denim concept that owes its heritage to American style ideals and an easygoing coordination of garments.
The Men´s jeans collection has a contemporary approach to the 1980’s laidback American west coast look and the 90’s grungy thrift store look, with loose fitted trousers and shirts together with an abundance of easily worn garments.
The Women ’s Jeans collection has a relaxed 1980’s and 1990’s high school feeling – a Tomboy look with menswear shirts mixed with frilly dresses and girly tops. Dresses, blouses and loose fitted jeans make up the staples, and the denim waistcoat sees a comeback. Jackets and sweaters are cropped. The full-length skirt is important and so is the frilly suede jacket. The all over printed paisley jeans is a key item.
View the collection on flickr.
Friends: MANDO DIAO TOURING EUROPE THIS FALL
Our dear friends in Mando Diao released their 4th album “Give me fire!” earlier this spring. Now they are kicking off the second part of an extensive European tour. The tour starts in Stuttgart on the 15th of October, and follows with gigs all around Europe, before ending in Paris on the 5th of December. In addition to the shows Mando Diao will play private unplugged sessions to a very small intimate crowd. So small that you can talk to the band between songs. Tickets are extremely limited, so hurry up! This is a unique opportunity to hear new versions of Mando Diao songs as if they played in your own living room. For more info about the VIP sessions go Here.
For more info about Mando diao and the tour log on to www.mandodiao.com
Be sure to book tickets if they are heading your way:
Thursday, Oct 15
Porsche Arena
Stuttgart, Germany
Friday, Oct 16
Arena
Nuremberg, Germany
Saturday, Oct 17
Olympiahalle
Munich, Germany
Monday, Oct 19
Jahrhunderthalle
Frankfurt, Germany
Tuesday, Oct 20
Westfalenhalle 1
Dortmund, Germany
Wednesday, Oct 21
AWD Hall
Hannover, Germany
Friday, Oct 23
Arena Treptow
Berlin, Germany
Saturday, Oct 24
Arena
Leipzig, Germany
Monday, Oct 26
ColorLine Arena
Hamburg, Germany
Tuesday, Oct 27
Philipshalle
Dusseldorf, Germany
Thursday, Oct 29
Eishalle
Winterthur, CH
Thursday, Nov 19
Tivoli
Utrecht, Netherlands
Friday, Nov 20
Effenaar
Eindhoven, Netherlands
Saturday, Nov 21
VK
Brussels, Belgium
Sunday, Nov 22
Rockhal
Luxembourg, Luxembourg
Monday, Nov 23
Paradiso
Amsterdam, Netherlands
Wednesday, Nov 25
Stadthalle
Vienna, Austria
Thursday, Nov 26
Boogaloo Club
Zagreb, Croatia
Friday, Nov 27
New Age Club
Treviso, Italy
Saturday, Nov 28
Estragon
Bologna, Italy
Monday, Nov 30
Le Ninkasi Kao
Lyon, France
Tuesday, Dec 1
Razzmatazz
Barcelona, Spain
Wednesday, Dec 2
Riviera
Madrid, Spain
Friday, Dec 4
Le Bikini
Toulouse, France
Saturday, Dec 5
Le Bataclan
Paris, France
Work: TIGER OF SWEDEN SEEKS NEW DESIGNER FOR THE WOMEN`S LABEL
At Tiger you get to work in an international environment, with tailored garments with a focus on details. Since quality is essential at Tiger you get to work with some of the best suppliers in the world. We look for someone who is passionate about Tiger as a brand, and who easily can relate to the brand and our design philosophy. We are looking for someone who has worked couple of years as women’s wear designer and has a degree within design. The job is a fulltime temporary position (due to parental leave) under one year, starting this October at our office in central Stockholm.
Send your application to lars.hamrin@tigerogsweden.se
Last day of applying is 24th of August. Mark your application with “Designer, Dam”.
Friends: Don’t miss!
Indie rock icon Ken Stringfellow is coming to Stockholm with his new band The DiSCiPLiNES.
Listen here: http://www.myspace.com/disciplines
Supporting act is the Stockholm band The Flare-Up!, who just released their new album Whip ‘em Hard, Whip ‘em Good.
Listen here: http://www.myspace.com/theflareup
General news: Temporary shop in Cremona
We’ve just opened up a temporary shop at CLEOFE Concept Store in Cremona with our Italian friends Giovanni, Fabio and Veronica. The city of Cremona dates back to the roman time and was also the home of the violin manufacturer Stradivarius. Swedish footballer Anders Limpar played for the city’s team Cremonese during 89-90, before joining Arsenal. The shop will be opened from the 4th of April until the 2nd of May. If you happen to be in Cremona, make sure to stop by.
Stores: New store opening in Canada
More news on the store front. We’ve just opened our first store in Canada. In fact, it’s our first store ever outside of Europe. Jonas and Emma from the office in Stockholm went over to help Laurence our Canadian friends with the opening. The store opened on March 17th on 1130 de Maisonveune ouest in Montreal, and carries all of Tiger of Sweden’s lines. If you happen to be in Montreal make sure to stop by.
General news: Per Luigi Loro Piana on a visit
Today we got a visit from the pleasant Pier Luigi Loro Piana, the owner of Loro Piana. Pier Luigi is the sixth generation who runs the family company. Loro Piana is the world’s largest supplier of cashmere and delivers the finest fabrics to worlds largest fashion houses.
Pier Luigi is in Stockholm to talk about the Wave, which I’ve written about earlier. If you missed it, the Wave is a true innovation. It’s a fabric made by a mix between thin cashmere and silk. Together with a new twinning technique, it makes a fabric just as light as smooth. For example you can fold it several times and put in a bag, and take it out without a crease.
The Wave jacket can be found in Tiger of Sweden stores now.
General news: The first Tiger of Sweden Concept Store exclusive for men
We’ve just opened our first Concept Store in Århus, Denmark. The store is the first Concept Store exclusive for men, which carry both the Black Label and Silver Label, alongside with Tiger Jeans.
If you happen to be in Århus, make sure to stop by (Store Torv 16). Here are some
pics from the opening ceremony where Danish upcoming singer Karen Groth performed:
